Case Study 2: Increase Targeted Traffic

Client B: Targeted Traffic Growth

Client B contacted me with the intention of generating traffic to a new website.

Ahead of The Competition

Starting with a carte blanche means writing the main pages and generating posts with fresh content as often as possible. I kept up with product releases, news, and press releases within the industry and posted about them routinely, ahead of the competition.

*Actual Chart (courtesy Statcounter).

Starting Strong

A strong start and the below steps led to the growth in traffic to Client B’s website to over 1500 unique visitors a day, from a standing start.

Linkbuilding

Linkbuilding builds traffic at a slow burn if done on a daily basis. My linkbuilding campaign included the following:

Daily submissions to directories - Directory submissions provide direct and relevant traffic to the client’s website.
Daily submissions to RSS directories - RSS directory submissions update daily with a site’s RSS feed and link to deep pages within the site.
Article submission directories - Submitting articles to article directories builds traffic by providing public content to webmasters with a link back to the client’s website.
Linkbait articles - The intention of linkbait articles is to write something interesting and unique enough to attract links from other sites.

Social Networking

The third step was building a social networking campaign. This was done by:

Submitting blog posts to social sites - Good content creates a buzz within social communities and generates traffic to the client’s site.
Comment management - Encouraging and replying to comments keeps readers coming back. Comments are relevant copy and engaging the readership stimulates comment generation.

Natural Increases

Getting traffic for a new or dormant site is often considered the hardest. During this initial period traffic increases from natural rankings, a constant increase in post counts, and social network link progression.

Taking this site from >5 unique visitors a day to near 1000 in a highly competitive industry was achieved using a combination of the above steps along with SEO.

Long Term Results

The results of this can still be clearly seen 1 year on in most major search engines.

*Client B is a real life example (albeit sensitive information has been removed).

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