Archive for the 'Online marketing' Category...
Filed under Online marketing, Social Media
@invesp just released a list of 100 of the world’s most influential online marketers. Voted for by the online marketing community and put together by @khalidh & @ashukairy.
I noticed that the list is missing twitter id’s for everyone, so I took the liberty of collecting them into a list of my own.
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Published by Paige on Friday, December 19th, 2008
Filed under Copywriting tips, Online marketing
The junk drawer of my writing world, this is a collection of all of my tricks, tools and resources, put together and made easy to understand with screenshots.
Each link is something I use on a regular basis (a few of them are links to places I think are cool or gain inspiration from).
All of them provide either useful information and / or services to writers and most should be helpful no matter what your skill level.
So use them wisely and don’t be greedy, share yours with me too.
Essential Resources
These are some of the tools that quickly earned themselves prime real estate on my bookmarks bar.
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Published by Paige on Saturday, March 8th, 2008
Filed under Copywriting tips, Online marketing
By now I expect you’ve checked out the article I posted on writing jobs and I’m sure you’ve seen ads for a wide assortment of different projects.
Making sense of all of that information helps when you have a firm understanding of the terminology people are using and what will be expected of you.
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Published by Paige on Thursday, March 6th, 2008
Filed under Copywriting tips, Online marketing
Now that you’ve got the basics understood, it’s time to move on to the juicy stuff.
This installment is dedicated to insider tips and important lingo basics.
Pt. 3 is dedicated to even more terminology, specifically types of content and Pt. 4 will offer tools and resources found across the web.
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Published by Paige on Tuesday, March 4th, 2008
Filed under Copywriting tips, Online marketing
There may already be college courses designed to teach Perez Hilton clones the fine art of blog posting.
Until you find the time to take a night class or two you can use this series of simple (but long) guides to writing a blog post with a solid foundation.
The Basics
Here are some of the basic elements of writing on a blog, whether you use it to find work or write about your favorite hobby.
Every bit of reading I link to in this series of articles is essential for those who want to write online and do a good job of it. Read them once, then read them again. I still go back and read through many of them from time to time.
In fact, some of the examples I use in this series are over ten years old. A testament to the idea of quality content.
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Published by Paige on Tuesday, February 26th, 2008
Filed under Copywriting tips, Online marketing
More Tips to Knock Your Sales Copy Out of The Park
Not only must good copy be engaging, it needs to promote your product / service to your target market. Web copy is geared towards marketing, so it is important to understand the key elements when attempting web-specific copy.
Writing Copy That Sells
There are a few basic points that need to be understood when preparing content, articles and ad copy for any website. Here we will discuss the last three:
Using clever anchor text can increase click-through rates
Good internal linking structure increases usability
Every page should close with a marketing hook and navigation options
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Published by Paige on Thursday, December 13th, 2007
Filed under Copywriting tips, Online marketing
Good Content Means More Money in Your Pocket
Not only must good copy be engaging, it needs to promote your product / service to your target market. Web copy is geared towards marketing, so it is important to understand the key elements when attempting web-specific copy.
Writing Copy That Sells
There are a few basic points that need to be understood when preparing content, articles and ad copy for any website. Here we will discuss the first three:
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Published by Paige on Tuesday, December 11th, 2007
Filed under Copywriting tips, Online marketing

Words, The Most Valuable Aspect of Your Site
Now that we’ve established a little about what quality content is, it’s time to discuss how it works to help your site.
Not just to earn traffic, but to earn those dollars too.
Quality content is essential in all facets of a website, from headlines to the about page, every word of the copy should be geared toward making your site more useable and generating sales.
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Published by Paige on Saturday, December 8th, 2007