Think about how you read; when you are researching, when you are learning, when you are browsing social media. Do you read every word? No, you scan images, headers and bold text to determine if the post is worth reading, relevant and credible.
My point is: write that way too.
Here are a few tricks to use which will help get your words noticed, and make your posts more readable.
1. Keep paragraphs short - Avoid long blocks of text, they are boring and tiresome. Small paragraphs are easy to read quickly, limit them to a single idea and 1 or 2 sentences.
2. Use white space - A buffer of white space around copy and images adds impact and makes your text look more professional.
3. Use bullet points and numbered lists - An easy way to organize information for quick viewing, keep them short, one line if possible.
4. Create sections - Break your post up into sections and utilize header and subheader tags to format them so they provide the reader insight into what is written below.
5. Don’t be afraid to use bold text - Call attention to important statements and information by making the text bold.
6. Use images - Pictures are a clever way to punctuate points and emphasize specific ideas, well selected images can create a memorable post.
7. Don’t over to it - Too much formatting can make your post so busy it’s hard to read. Keep it simple, the idea of formatting and images is to drive the point home, not confuse your audience.