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Archive for the 'Copywriting tips' Category...

Write a Blog Post Pt. 4 - Resources
Filed under Copywriting tips, Online marketing

Cute girl wearing tool belt holding a drillThe junk drawer of my writing world, this is a collection of all of my tricks, tools and resources, put together and made easy to understand with screenshots.

Each link is something I use on a regular basis (a few of them are links to places I think are cool or gain inspiration from).

All of them provide either useful information and / or services to writers and most should be helpful no matter what your skill level.

So use them wisely and don’t be greedy, share yours with me too.

Essential Resources

These are some of the tools that quickly earned themselves prime real estate on my bookmarks bar.
(more…)

Published by Paige on Saturday, March 8th, 2008

Write a Blog Post Pt. 3 - Still More Lingo
Filed under Copywriting tips, Online marketing

By now I expect you’ve checked out the article I posted on writing jobs and I’m sure you’ve seen ads for a wide assortment of different projects.

Making sense of all of that information helps when you have a firm understanding of the terminology people are using and what will be expected of you.

(more…)

Published by Paige on Thursday, March 6th, 2008

Write a Blog Post Pt. 2 - Tips and Lingo
Filed under Copywriting tips, Online marketing

Now that you’ve got the basics understood, it’s time to move on to the juicy stuff.

This installment is dedicated to insider tips and important lingo basics.

Pt. 3 is dedicated to even more terminology, specifically types of content and Pt. 4 will offer tools and resources found across the web.
(more…)

Published by Paige on Tuesday, March 4th, 2008

Write a Blog Post Pt. 1 - The Basics
Filed under Copywriting tips, Online marketing

Beautiful female college studentThere may already be college courses designed to teach Perez Hilton clones the fine art of blog posting.

Until you find the time to take a night class or two you can use this series of simple (but long) guides to writing a blog post with a solid foundation.

The Basics

Here are some of the basic elements of writing on a blog, whether you use it to find work or write about your favorite hobby.

Every bit of reading I link to in this series of articles is essential for those who want to write online and do a good job of it. Read them once, then read them again. I still go back and read through many of them from time to time.

In fact, some of the examples I use in this series are over ten years old. A testament to the idea of quality content.
(more…)

Published by Paige on Tuesday, February 26th, 2008

9 Edge Pieces of the Quality Content Puzzle
Filed under Copywriting tips

Why You Need the Edge Pieces

Woman whose face is breaking off into pieces of a puzzleAs you may know writing for the web differs from print. Both of them have common goals, however writing on the web allows the writer to take concepts further.

Ideas can instantly be expanded when you ‘click here’, therefore they need to be laid out in a simple format, and made easy for busy readers to scan through.

Here I present some basic pieces to help web based writers put together quality content.
(more…)

Published by Paige on Tuesday, December 18th, 2007

Knock Your Writer’s Block Off
Filed under Copywriting tips, Word games

Woman with boxing gloves on ready to throw a punch

How Do You Write Around the Block?

We’ve all been there, staring at a blank screen, wondering what to say. In that moment all I can think is ‘perhaps this is it, perhaps I’ve emptied my brain of words for good this time’. Writer’s block comes down to a low point for inspiration and creativity, both of which humans possess in endless supply.

I did some research and compiled a list of tips to help in those moments of blank-screen panic.

5 Tips to Subdue the Block

(more…)

Published by Paige on Sunday, December 16th, 2007

How Good Copy Sells More Online Pt. 2
Filed under Copywriting tips, Online marketing

More Tips to Knock Your Sales Copy Out of The Park

Woman in a referee uniform with a baseball and a batNot only must good copy be engaging, it needs to promote your product / service to your target market. Web copy is geared towards marketing, so it is important to understand the key elements when attempting web-specific copy.

Writing Copy That Sells

There are a few basic points that need to be understood when preparing content, articles and ad copy for any website, here we will discuss the last three:

  • Using clever anchor text can increase click-through rates
  • Good internal linking structure increases usability
  • Every page should close with a marketing hook and navigation options
  • (more…)

    Published by Paige on Thursday, December 13th, 2007

    How Good Copy Sells More Online Pt. 1
    Filed under Copywriting tips, Online marketing

    Good Content Means More Money in Your Pocket

    Money peeking out of a woman's back pocketNot only must good copy be engaging, it needs to promote your product / service to your target market. Web copy is geared towards marketing, so it is important to understand the key elements when attempting web-specific copy.

    Writing Copy That Sells

    There are a few basic points that need to be understood when preparing content, articles and ad copy for any website, here we will discuss the first three:
    (more…)

    Published by Paige on Tuesday, December 11th, 2007

    How Quality Content Helps Your Site
    Filed under Copywriting tips, Online marketing

    Woman sitting cross legged with a laptop on her lap

    Words, The Most Valuable Aspect of Your Site

    Now that we’ve established a little about what quality content is, it’s time to discuss how it works to help your site.

    Not just to earn traffic, but to earn those dollars too.

    Quality content is essential in all facets of a website, from headlines to the about page, every word of the copy should be geared toward making your site more useable and generating sales.
    (more…)

    Published by Paige on Saturday, December 8th, 2007

    What is Quality Content?
    Filed under Copywriting tips, Online marketing

    Producing Quality Content

    Producing top web writing is a time consuming process. requiring good research & depth of understanding.

    Tight, well thought-out content has many benefits for a website:

    (more…)

    Published by Paige on Friday, December 7th, 2007

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    Paige Filler offers professional consulting and copywriting services for the web. Why not discover more, contact me or request a consultation?
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